After Kanye West made a series of controversial statements in October 2022, including an anti-Semitic rant, Adidas announced that it will sell unsold Yeezy products and donate the proceeds to charity. The decision is a positive step for Adidas, which has been under pressure to distance itself from West. It is also a sign that the company is committed to social responsibility.
Here are some additional details:
- Adidas CEO Kasper Rorsted said that the company had “a responsibility to our employees, our partners, and our customers to take action.”
- Adidas will sell all unsold Yeezy product and donate the proceeds to organizations representing people who were hurt by Kanye’s comments.
- It is not yet clear which charities Adidas will donate to, or when it will start selling the unsold Yeezy products.
- The sale of unsold Yeezy products will likely generate a significant amount of money for charity.
- The donation of the proceeds from the sale of unsold Yeezy products is a good way for Adidas to show that it is committed to social responsibility.
Adidas will sell unsold Yeezy products and donate the proceeds to charity, the company announced on Thursday. The decision comes after Kanye West, the creator of the Yeezy brand, made a series of controversial statements in October 2022, including an anti-Semitic rant. Adidas was one of several companies to cut ties with West in the wake of his comments.
In a statement, Adidas CEO Kasper Rorsted said that the company had “a responsibility to our employees, our partners, and our customers to take action.” He added that Adidas would “sell all unsold Yeezy product and donate the proceeds to organizations representing people who were hurt by Kanye’s comments.”
It is not yet clear which charities Adidas will donate to, or when it will start selling the unsold Yeezy products. However, the decision is a positive step for Adidas, which has been under pressure to distance itself from West. It is also a sign that the company is committed to social responsibility.
The sale of unsold Yeezy products will likely generate a significant amount of money for charity. Yeezy products are some of the most popular sneakers in the world, and they often sell out quickly. In 2022, Yeezy sneakers generated $1.3 billion in revenue for Adidas.
The donation of the proceeds from the sale of unsold Yeezy products is a good way for Adidas to show that it is committed to social responsibility. The company has a responsibility to its employees, its partners, and its customers to take action against hate speech and discrimination. By donating the proceeds from the sale of unsold Yeezy products to charities that represent people who were hurt by West’s comments, Adidas is taking a stand against hate speech and discrimination.