WhatsApp is bringing in new ways using which business organizations can connect to their customers by paying some price. In simple words, Facebook is making WhatsApp to earn money. In its statement, it said that it is bringing in new ways of connecting to the customers but those organizations using it would have to shell out some money for sending out particular type of text messages. This becomes the first significant move by the messaging app to expand on making revenue.
Those organizations would be now capable giving real time services to their customers and send info related to shipping confirmations or boarding passes, said WhatsApp in its blog post few days ago. The messaging giant has also said that those messages would remain encrypted. The companies will have to shell out as large as 9 cents against each message sent to their customers.
There are reports that WhatsApp is planning to introduce the ads in the status feature, which is a tool identical to the Instagram Stories. Facebook has come up with this unique idea of making money using the WhatsApp because of its decelerating revenues. The stocks experienced a huge drop as its expected quarterly earnings were not met. The plunge in the stocks was historic. WhatsApp will also be launching another app for the small and medium businesses but it has not commented anything about the app over its functionality or type.
Matt Idema who works as a ‘Chief Operating Officer’ said in a statement that WhatsApp does intend to charge the businesses for the services in coming future. WhatsApp has already begun the testing of its verified accounts over a week before. The chat conversations with the businesses are securely encrypted and are possible to block. If any of such registered business is not saved in our contacts, WhatsApp will show the name which the company has registered with them.
Noura Clack is a seasoned journalist with nearly 15 years experience. While studying journalism at Minot State University, Noura found a passion for finding engaging stories. As a contributor to Lake View Gazette, Noura mostly covers human interest pieces.